Founder Speak
I’m Aisha Khattak, a young entrepreneur who believes that fashion is more than just what you wear, it’s a form of self-freedom. To me, confidence isn’t something you put on; it’s something you own. Chushmatu was born from this belief, a brand that lets you wear your identity unapologetically.
Every piece is designed to make you feel bold, limitless, and completely yourself. It’s not just about looking good, it’s about embracing who you are, owning your story, and carrying your unique style with confidence.
Chushmatu is more than fashion. It’s the freedom to be you!
Building Chushmatu
No big team, no fancy setup, just me, a dream, and a quiet fire that refuses to dim. Every product you see, every post you scroll, and every parcel sent your way, is all created by one pair of hands and a heart that believes in freedom through self-expression.
Chushmatu is my way of saying: be bold, be soft, be entirely your own. Because confidence isn’t loud, its free. And if you feel that when you wear Chushmatu, then I’ve done it right.
Chushmatu Wears Freedom
Chushmatu isn’t just about what you wear; it’s about how you feel in it. We create pieces that don’t follow rules; they follow your rhythm.
From bold sunglasses and soft winter shirts to handmade crochet bags, every piece is picked with a simple thought: You deserve to feel free being you.
Chushmatu is for the quiet dreamers, the loud laughers, and everyone in between.
Explore
Check our collection and find what speaks to your individuality